The baby business case

According to the National Institute for Consumer Research (Sifo) will a child cost about 1 million NOK from birth until he/she turns 18.
So before deciding to have a baby, did you do your calculations?
Nor did I. But during pregnancy, with the baby shopping list we all start to think about what this additional family member will do to the household budget.

So what do we get for our 1 million NOK investment? 
Or maybe we should rather ask ourselves what our lives would be like if we don't have kids?

Things like 'happiness', 'fulfillness' and 'life quality' don't have a price tag to me. Therefore I find it such a bargain to get them for only half a million NOK.